Flo Rida, Skylar Grey, Piers Morgan, Sharon Osbourne and Gerard Way are among celebrities who've joined forces with the WWE and The Creative Coalition to launch the S.

T.A.R. Alliance initiative, which aims to spread the message of 'showing tolerance and respect to help combat bullying'. Stephanie McMahon, chief brand officer at WWE, said 'Through the joint efforts of WWE, The Creative Coalition and the S.T.A.R. Alliance, we hope to reach millions of young people and provide them with the knowledge and resources they need to help put an end to bullying in their communities'.